Andy Brent explores the intersection of marketing and neuroscience, showing how understanding subconscious drivers can create a strong connection with consumers. Every sale has a moment of emotional impact – whether it’s an airline ticket or a ball bearing.
In his book”The Growth Director’s Secret” Andy calls this ‘Marketing to Closed Minds.’
“Once autopilot decisions have been made, we are rarely ready to listen to the propositions offered by other brands – our subconscious minds are ‘closed’ to other brands.”
Yet neuroscience and marketing offer ways to work around this predisposition. To learn more, listen to this podcast with Andy Brent.