We meant to build a brand.
For three years, I led influencer relations globally for Huawei Technologies based in Shenzhen. From a cold start we built a community of 125+ highly-connected people in 30+ countries. This helped the company connect with new audiences, and build long-term relationships.
We built a community.
In the process of influencer relations, an odd thing happened. A real community formed. The 125+ people around the world connected and inter-connected.
You’ll find surprises ahead as you undertake influencer relations!
More about me.
Walter Jennings has 25+ years communication strategy experience gained working and living in China, Hong Kong, Australia, Canada, France and the United States.
He was previously Vice President, Global Corporate Communication at Huawei Technologies in their headquarters office in Shenzhen, China. Huawei is the world’s leading telecommunications technology company with 200,000 employees in 170 countries and 2017 revenue of US$93 billion. Walter worked on corporate reputation in all countries outside of China.
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