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Influencer marketing breaks into two main fields – influencer advertising and influencer relations. This is the start of definitions in a fast-growing industry.
Robert Levenhagen is CEO and co-founder of InfluencerDB. He has worked with companies globally to develop scalable and effective influencer marketing strategies. Robert has co-founded five companies that have helped to make him one of Europe’s leading experts on influencer marketing, including InfluencerDB in 2016; Social Match, an influencer marketing agency that counts Huawei and Lufthansa among its clients; My Style Hit/ Silk & Salt, a fashion blogging platform; and Skincerely Yours and Melou, influencer marketing driven e-commerce brands. Robert has led the development of InfluencerDB’s data science partnerships with several universities, as well data partnerships with Statista and Germany’s top marketing publication, Horizont.